After multiple years of moderate prosperity, the company faced hard times after World War I. The drink once proved so popular that in 1902 Bradham incorporated the Pepsi-Cola Company. Hoping to replicate the recent success of Coca-Cola, Bradham named his carbonated, cola-flavored soft drink Pepsi-Cola. In this article, we will be discussing the Pepsi BCG Matrix.
The BCG matrix helps you determine your competitive advantage, what makes you unique and better than anyone else, and how much money you can spend to achieve those goals. They understand how much competition exists in their market and the entry price. Businesses that plan their marketing well know that their plans have a high probability of success. Without a plan, you will waste money, miss opportunities, and confuse people with things they don't care about. BCG is an acronym for Boston Consulting Group. The BCG Matrix is a tool to help marketers determine where they should spend their money to maximize profit.